Notice: Snap’s promoting means only publish viewers gender data for “female” and “male” end users, nevertheless the figures printed for these demographics don’t always incorporate around the whole person determine, so percentages shown listed here may well not sum to 100 percent.
Go worldwide: see how Hong Kong’s latest “point out of digital” compares with connectivity in other nations by looking through our flagship Digital 2024 Worldwide Overview Report, which incorporates a huge selection of slides of world digital data, and our in-depth Investigation of what these quantities could possibly suggest in your case.
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Nevertheless, Meta has manufactured important alterations to the way in which its promotion sources report viewers reach data above modern months – together with making considerable revisions to its base viewers data for Facebook – And so the figures shown listed here might not be specifically equivalent with figures posted inside our previous reviews.
What's more, we’ve seen some significantly bizarre developments during the data noted in X’s promotion equipment in the last calendar year, so we’d recommend warning In regards to analysing these X figures.
The volume of social websites people in Hong Kong Initially of 2024 was such as 86.2 percent of the full populace, nonetheless it’s crucial that you anxiety that social networking customers may not stand for unique persons (see our comprehensive notes on data to discover why).
Data revealed by Ookla point out that Web buyers in Hong Kong could have envisioned the following internet connection speeds In the beginning of 2024:
Meanwhile, TikTok’s advertisement reach in Hong Kong was reminiscent of one.0 p.c in the community Online user base at the beginning of your calendar year, regardless of age.
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Enable’s choose a closer take a look at what the most up-to-date numbers convey to us, starting up with a few useful context referring to the populace of Hong Kong.
On the other hand, complexities connected to the collection and Assessment of Net user data suggest that it might usually take various months right before exploration is prepared for publication.
The organization’s often revised figures propose that Instagram’s ad reach in Hong Kong was comparable to 49.four per cent of the whole inhabitants at the start of your 12 months.
Just just before we get into the full report, here are some solutions for more examining, that will offer added context for our full list of Digital 2024 quantities for Hong Kong:
This contrasts With all the gender data provided from the advertising equipment of platforms like Fb, which relies about the gender that customers on their own enter in their own profile.